The Billieon Group To Launch Men & Boys Lifestyle Brand "SIR & SON"

June 26, 2017

The Billieon Group in association with MSTR watches (A global timepiece company) will debut a line of signature lifestyle accessories beginning with timepieces, travel bags and eye wear catering to the adult & youth male demographics under the brand name,

SIR & SON (S&S). S&S will kick off pre-sales of its "LEGACY" line during 4th quarter (2017 holiday season) with product delivery across the 1st quarter of 2018. MSTR owners, Kingson Tse and Ryan Pietersz will serve as creative consultants and oversee manufacturing. Billieon Group CEO, Maxwell Billieon (pictured w/son) will supervise S&S business development with his son, Bourne Billieon, providing style development for S&S' boy's designs.


S&S has plans to grow LEGACY throughout 2018 via consumer direct online sales and adding various other male-centric lines under the SIR & SON brand by late 2019. The brand also has aggressive plans to enter men's and boy's cut & sew apparel into the line during 2020.


SIR & SON's LEGACY line will carry a mid-range retail price point for original timepieces with complementing luxury adult travel bags and coordinating youth bags and eye wear starting under $300.00 (US).


MSTR is sold globally in various retail outlets and has a strong list of celebrity clients and influencers.


For more information contact and see and


(Pictured: Kingson TSE / MSTR Co-founder, Mark Whalberg wearing MSTR, Ryan Pietersz / MSTR Co-founder, Usher Raymond wearing MSTR)








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